Studio & Esthetic Creators Alliance · Brooklyn · est. 2026

you belong
here.

a New York trade association for independent beauty and creative pros: stylists, braiders, nail techs, lash artists, estheticians, wellness practitioners and the content they make. a standard to hold, people to grow with, and a room that finally gets it.

reserve your founding spot → founding cohort now open
a trade association ✦beauty · wellness · content✦ master classessunset park, brooklyn ✦
01 — what's insidejoinseca.org

one membership. built for how you work now.

the old way was an insurance card and a newsletter. SECA is an association that shows up: standards, training, community, and protection for independent pros.

master classes

small, hands-on master classes led by working professionals. members get first access and member pricing.

the credential

a "SECA member" badge for your bio and booking page, so clients know you hold yourself to a standard.

your people

mixers, a member directory, and a community that trades clients, tips and referrals.

coming soon

group liability coverage

a group liability program is being placed with a licensed carrier for members. coverage is optional and never required to join.

a place to work

Pro members get studio access at NY Studio Factory in Sunset Park at the member rate. SECA welcomes partner studios on equal terms.

the perks stack

member deals on booking software, payments and supplies are being lined up now with our partners.

02 — membershipfounding rates

two ways to belong.

Essential

$25 / month
  • member credential + directory listing
  • master class access at member pricing
  • mixers and community

Pro

$49 / month
  • everything in Essential
  • studio access at NY Studio Factory at the member rate, by the hour, by the day, by the week, or by the month
  • featured in the member directory
  • guest passes to member events

group liability coverage is coming soon and is not included in membership today. founding reservations are open. billing opens soon, and we'll email you before anything is charged. Pro is two separate charges to two companies: SECA dues, and studio access billed by NY Studio Factory. the studio portion is optional.

reserve your founding spot →

03 — master classes & partnerstaught by members, for members

learn from the pros. build with the brands.

master classes are a member benefit.

every SECA master class is open to SECA members. the first master classes are being scheduled now, led by working professionals in small, hands-on groups.

  • know a technique people ask you about? lead a master class.
  • we handle the room, the booking and the payments.
  • you keep 60% of the master class fee.

SECA master classes are professional workshops. They do not confer any license, degree, diploma or authority to practice. SECA is not a school licensed by the New York State Education Department, is not accredited, and is not approved by, affiliated with or endorsed by any New York State agency. New York State does not require continuing education for appearance enhancement license renewal, and these workshops do not satisfy any State licensing or continuing education requirement.

tell us what you'd teach →

partner with SECA.

brands help bring our master classes and member events to life, and get their products into the hands of working pros.

  • sponsor a master class or member event
  • supply product and kits for hands-on sessions
  • offer a member perk
talk to us about partnering →

your craft. your people.
your standard.

the founding cohort is forming now. reserve your spot and we'll be in touch before billing opens.

reserve your founding spot →